tag:blogger.com,1999:blog-36601489448883334252024-03-13T20:07:15.303-07:00KAFE, Inc.Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.comBlogger102125tag:blogger.com,1999:blog-3660148944888333425.post-75905965402764406332017-07-05T17:48:00.000-07:002017-08-08T17:48:49.163-07:00Facebook Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-cLkQ34iaW8I/WYpb0IYi_MI/AAAAAAAACJg/ypI1e1Pc37gbGWzSvCOS0AYpJ5oLRErAgCLcBGAs/s1600/CbIC1496135230.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://1.bp.blogspot.com/-cLkQ34iaW8I/WYpb0IYi_MI/AAAAAAAACJg/ypI1e1Pc37gbGWzSvCOS0AYpJ5oLRErAgCLcBGAs/s320/CbIC1496135230.jpg" width="320" /></a></div>
Do you measure your customer acquisition cost?<br />
<br />
Firstly, let’s establish what I mean by ‘customer acquisition cost’ (CAC). Basically, it is your
total cost of sales/marketing for a set period of promotion divided by the number of new
clients you acquired during this period.<br />
<br />
So, if you spent $1,500 in total and gained 20 new customers, your CAC would be $75 per
new client.<br />
<br />
You should be measuring your return on investment (ROI) and ROI per customer. This
means you also need to measure your CAC to know if you are earning enough to cover
the costs to acquire new customers.<br />
<br />
Promotional activity on the web can be measured accurately. A potential client can be
followed on their journey from clicking on the search results or ads to becoming a buyer.
If you would like to know more, just contact us for a consultation.<br />
<br />
Visit our website: http://www.kafedigitalmarketing.comAnonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-65179295095821710832017-06-28T17:47:00.000-07:002017-08-08T17:47:16.395-07:00Facebook Personal<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-__dneTu9ZDM/WYpbhAae8tI/AAAAAAAACJc/T6shmy9chWE867xqpUnOLHxy61tPyRV0wCLcBGAs/s1600/6I2e1496135230.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://1.bp.blogspot.com/-__dneTu9ZDM/WYpbhAae8tI/AAAAAAAACJc/T6shmy9chWE867xqpUnOLHxy61tPyRV0wCLcBGAs/s320/6I2e1496135230.jpg" width="320" /></a></div>
Do you measure your customer acquisition cost?<br />
<br />
Customer acquisition cost is measured by dividing your total marketing/sales spend
during a set period, or a particular promotion, divided by the number of new customers
who became buyers. <br />
<br />
So, if your total spend was $500 and that resulted in 5 new customers then your customer
acquisition cost (CAC) is $100 per new customer. Of course, all successful businesses
know their CAC. Do you?<br />
<br />
Before you start your next promotional drive, you may wish to measure the CAC on your
last promotion. You may be surprised… or worried! <br />
<br />
Luckily, promotional activity on the web can be accurately measured. That allows you to
see what works and what is a waste of time and money.<br />
<br />
Interested in knowing more? Email me at cheryl@kafedigitalmarketing.com<br />
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-36452233167374505882017-06-21T17:45:00.000-07:002017-08-08T17:46:07.420-07:00LinkedIn PersonalSEO is a complex process, indeed. Google has over 200 ranking factors!<br />
<br />
Plenty of research is being conducted quarterly and yearly by dierent
organizations to
understand Google’s ranking factors. Here are some of the ndings
from a recent study:<br />
<br />
1. Between the top 3 and 20th position in Google search results, there is a 45% dierence
in content length.<br />
<br />
2. Between the 1st and 10th positions, there is a 10,000 dierence
in referring domains. <br />
<br />
Content and backlinks are extremely important in SEO<br />
<br />
Reach out to me if you need SEO explained to you from a perspective that you care about
without the technobabble. That is, how it will aect
your bottom line Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-56305786531296485622017-06-14T17:44:00.000-07:002017-08-08T17:45:12.717-07:00Facebook PersonalLots of research are being conducted quarterly and yearly by dierent
organizations to
understand Google’s ranking factors. Here are some of the ndings
from a recent study:<br />
<br />
1. Between the top 3 and 20th position in Google search results, there is a 45% dierence
in content length.<br />
<br />
2. Between the 1st and 10th positions, there is a 10,000 dierence
in referring domains.<br />
<br />
Not many SEO providers can address these technicalities. This underscores the
importance of getting an independent SEO marketing consultant to perform an SEO Audit
and to point you to a capable SEO provider.<br />
<br />
Reach out to me to learn more.
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-86593470314798692072017-06-07T17:44:00.000-07:002017-08-08T17:44:10.379-07:00Facebook Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Ucji8DlJ8o8/WYpawq6W6aI/AAAAAAAACJU/q54L3oBswTkSOr0t1kTLRnC7YN1KEMnWQCEwYBhgL/s1600/g0J81496173833.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://4.bp.blogspot.com/-Ucji8DlJ8o8/WYpawq6W6aI/AAAAAAAACJU/q54L3oBswTkSOr0t1kTLRnC7YN1KEMnWQCEwYBhgL/s320/g0J81496173833.jpg" width="320" /></a></div>
Why would you use ‘Remarketing’?<br />
<br />
The reason for remarketing is that you want to nd
those consumers whom you know are
interested in your service or product because they visited your website. When someone
visits your site, remarketing allows you to follow them around as they continue to search
and then position your ads right in front of them. They are constantly reminded of your
business!<br />
<br />
1. It works! Those buyers who click on your remarketing ad are twice as likely to buy!
(Wordstream) <br />
<br />
2. It’s great for your brand — as buyers are gently reminded of your service/product and
develop trust in your business.<br />
<br />
3. Retargeted customers are 3 times more likely to click on re-seeing your ad than
customers who haven’t visited your website. <br />
<br />
4. 3 out of 5 US consumers said they noticed ads popping up from sites they had
previously visited.<br />
<br />
5. Everyone knows Kimberly-Clark a multinational that produces paper-based products.
Well, they see a 50-60% higher conversion rate among retargeted customers! <br />
<br />
https://support.google.com/adwords/answer/2453998?hl=en<br />
<br />
Kafe Digital Marketing can help you. Visit our website:<br />
http://www.kafedigitalmarketing.com.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Ucji8DlJ8o8/WYpawq6W6aI/AAAAAAAACJU/f97m4iNiVYE9NM1RPiQ-oxY_1YAWeSFMQCLcBGAs/s1600/g0J81496173833.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://4.bp.blogspot.com/-Ucji8DlJ8o8/WYpawq6W6aI/AAAAAAAACJU/f97m4iNiVYE9NM1RPiQ-oxY_1YAWeSFMQCLcBGAs/s320/g0J81496173833.jpg" width="320" /></a></div>
https://support.google.com/adwords/answer/2453998?hl=en
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-39425544952899898862017-05-31T17:41:00.000-07:002017-08-08T17:41:39.290-07:00LinkedIn Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-7KdOTtxHZI8/WYpaGIWFowI/AAAAAAAACJM/YMNyhw9EAacF_vj5KSvJfL7N6bv5ASufwCLcBGAs/s1600/f2tH1496136290.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="550" data-original-width="550" height="320" src="https://3.bp.blogspot.com/-7KdOTtxHZI8/WYpaGIWFowI/AAAAAAAACJM/YMNyhw9EAacF_vj5KSvJfL7N6bv5ASufwCLcBGAs/s320/f2tH1496136290.jpg" width="320" /></a></div>
A Simple Digital Marketing Success Story: Dacia and Facebook<br />
<br />
Dacia is one of Europe’s fastest growing car brands.<br />
Goal: Their aim was to grow their brand and to generate more leads.<br />
Result: 60,000 extra cars sold in the last three years. That’s a huge success! <br />
<br />
How did they do it<br />
<br />
1. They decided to use social media.<br />
2. They chose Facebook to get their message across.<br />
3. They targeted desktop-using customers and customers who primarily used their
smartphones.<br />
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market
and and
out where their potential customers were and the best time to place an ad in
front of them.<br />
<br />
Maybe you have tried Facebook boosted posts to promote your brand? Please share your
story hereAnonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-45569964783336742062017-05-24T17:39:00.000-07:002017-08-08T17:39:32.916-07:00LinkedIn Personal<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Xq9dNU6HMcM/WYpZsy4eEhI/AAAAAAAACJI/vw9yeRxPIJ0u28Y1o1OpDS6IpGDm68h9wCLcBGAs/s1600/qiGv1496136290.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="550" data-original-width="550" height="320" src="https://4.bp.blogspot.com/-Xq9dNU6HMcM/WYpZsy4eEhI/AAAAAAAACJI/vw9yeRxPIJ0u28Y1o1OpDS6IpGDm68h9wCLcBGAs/s320/qiGv1496136290.jpg" width="320" /></a></div>
A Simple Digital Marketing Success Story: The Girl Scouts and Twitter<br />
<br />
The Girl Scouts are well-known for making and selling their own cookies to raise funds for
the local community. <br />
<br />
The Goal: To increase downloads of their mobile app.
The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!<br />
<br />
How did they do it?<br />
<br />
1. They decided to use social media.<br />
2. They chose Twitter to do their promotion.<br />
3. They added images to the app to show how delicious and inviting their cookies were.<br />
4. They used the Twitter App Card so customers seeing their Tweet could access the app
directly from their Tweet. Simple!<br />
<br />
Have you used Twitter to download your business app? Was it a success?<br />
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-6213399303182624272017-05-17T17:37:00.000-07:002017-08-08T17:38:00.632-07:00Twitter Personal<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-FTziQxPZ1A4/WYpZUoCjw-I/AAAAAAAACJE/WHA8WW7jlXMeBRrcYXmd9bkotGbAZOA7ACLcBGAs/s1600/yeIn1496136289.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="253" data-original-width="506" height="160" src="https://3.bp.blogspot.com/-FTziQxPZ1A4/WYpZUoCjw-I/AAAAAAAACJE/WHA8WW7jlXMeBRrcYXmd9bkotGbAZOA7ACLcBGAs/s320/yeIn1496136289.jpg" width="320" /></a></div>
Do you use Twitter App Cards to sell your business? It works like a dream!
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-73948817103118881752017-05-10T17:36:00.000-07:002017-08-08T17:37:03.349-07:00Facebook Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-WeaTCUuISR8/WYpZEhDUFKI/AAAAAAAACJA/LZAlEFNZ_xML7bqFKOALh-NxBvkcZhTlgCLcBGAs/s1600/ixBD1496136289.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://1.bp.blogspot.com/-WeaTCUuISR8/WYpZEhDUFKI/AAAAAAAACJA/LZAlEFNZ_xML7bqFKOALh-NxBvkcZhTlgCLcBGAs/s320/ixBD1496136289.jpg" width="320" /></a></div>
Two Simple Digital Marketing Success Stories that You Can Copy<br />
<br />
1. Dacia, the European Car Maker, used Facebook boosted posts in a promotional
campaign to increase their brand and drive new leads. Using stats taken from testing ads
posted at dierent
times they worked out the best time and place to place their ads. <br />
<br />
What was the result? A massive increase in their brand awareness and 60,000 extra cars
sold in the last three years!<br />
<br />
2. The Girl Scouts and Twitter. The Girl Scouts wanted to ensure that the local community
knew where to nd
their local Scout Rep so they could buy cookies. So, they decided to
increase the number of downloads of their Girl Scout Cookie Finder mobile app. They
used Twitter and Tweeted a picture of their delicious cookies with their app. <br />
<br />
Bingo! The app was downloaded straight from their Tweet. Simple!
<br />
<br />
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-31964178499850789762017-05-03T17:34:00.000-07:002017-08-08T17:35:11.020-07:00Facebook Personal<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-ffwtT8kHEtU/WYpYnhbKeVI/AAAAAAAACI8/UpdRHncfVKUggUkCIgK14zZYSz8B_LytACLcBGAs/s1600/Bm3Q1496136289.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://4.bp.blogspot.com/-ffwtT8kHEtU/WYpYnhbKeVI/AAAAAAAACI8/UpdRHncfVKUggUkCIgK14zZYSz8B_LytACLcBGAs/s320/Bm3Q1496136289.jpg" width="320" /></a></div>
Two Easy Digital Marketing Techniques You Can Copy…<br />
<br />
1. Drive the download of your business app using Twitter.<br />
<br />
Add images of your product or service to a Twitter App Card. This will give potential
customers a visual of what your app has to oer.
They can also download your app
straight from the tweet<br />
<br />
The Girl Scouts used this method and got nearly 20k extra app downloads<br />
<br />
2. Increase your brand awareness using Facebook boosted posts. <br />
<br />
Using Facebook allows you the advantage of gathering excellently detailed stats on the
best time and place to place your ads by trialing a few small campaigns. Once you have
the info, you can put your ads right in front of your potential buyers.<br />
<br />
Dacia, the European carmaker, did this to boost their brand. Was it successful? Their
brand awareness skyrocketed and they sold an extra 60,000 cars in the last three years! Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-84278271428998056902017-04-26T17:31:00.000-07:002017-08-08T17:33:20.524-07:00LinkedIn Personal<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-4zlPlH9qBFw/WYpX9YlAyUI/AAAAAAAACI0/ZEh6zGfMLQoU2P7U_SI7hSQ6lYdFePfJQCLcBGAs/s1600/DnBd1497820390.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="550" data-original-width="550" height="320" src="https://3.bp.blogspot.com/-4zlPlH9qBFw/WYpX9YlAyUI/AAAAAAAACI0/ZEh6zGfMLQoU2P7U_SI7hSQ6lYdFePfJQCLcBGAs/s320/DnBd1497820390.jpg" width="320" /></a></div>
Keyword Research allows you to gain intelligence on the actual words potential customers
are typing and how big the monthly search volume is for those terms. Through this
research, it is easy to determine the keywords for your SEO campaign.<br />
<br />
Keyword Research is a crucial process for any successful SEO campaign. Connect with us
to learn more. <br />
<br />
Cheryl Henderson-Khalid<br />
http://www.kafedigitalmarketing.com
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-84132819735382888922017-04-19T17:04:00.000-07:002017-08-08T17:33:29.966-07:00Facebook Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-RR07_94hoHE/WYpRgtOCCDI/AAAAAAAACIk/rlWIpFEgHdIQd_JKFnuDJwAE9xPx52ZlwCLcBGAs/s1600/2VeD1497820390.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="168" src="https://4.bp.blogspot.com/-RR07_94hoHE/WYpRgtOCCDI/AAAAAAAACIk/rlWIpFEgHdIQd_JKFnuDJwAE9xPx52ZlwCLcBGAs/s320/2VeD1497820390.jpg" width="320" /></a></div>
How do you determine what your potential customers are typing in Google Search? If you
have no idea what terms they are searching for then you don't know what keywords to
use for your optimization.<br />
<br />
Keyword Research allows you to gain intelligence on the actual words potential customers
are searching and how big the monthly trac
is for those search terms. It also allows you
to know what keywords to target for your SEO campaign.<br />
<br />
Using Keyword Research ensures a targeted SEO campaign. Reach out to us to learn
more: cheryl@kafedigitalmarketing.comAnonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-21162638750101020892017-04-12T21:32:00.000-07:002017-05-04T21:33:20.926-07:003 Helpful Strategies from a Local SEO Marketing Company that Can Transform Your Online Brand<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-mOCV7_mVxgQ/WQv_ps9T4EI/AAAAAAAAAso/x5gIOmuAHQAnJTL5TCmsyVv5Ap3BsqcCgCLcB/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://3.bp.blogspot.com/-mOCV7_mVxgQ/WQv_ps9T4EI/AAAAAAAAAso/x5gIOmuAHQAnJTL5TCmsyVv5Ap3BsqcCgCLcB/s400/2.jpg" width="400" /></a></div>
The marketing landscape has completely changed over the years. Instead of newspapers and magazines, companies are using the internet to spread their messages to the masses. SEO, most specifically, is gaining traction because it allows your company to build a brand relatively quickly. Learn how your company can experience <a href="http://www.kafedigitalmarketing.com/services/search-engine-optimization/">SEO</a> success early in the process.<br />
<br />
Understand What Keywords to Use<br />
<br />
The very basis of SEO is using keywords to make your articles appear near the top in search engine. Not all keywords and phrases yield results, unfortunately. Did you know that 50% of search queries are four words or longer? That’s why you should let an SEO marketing company research the right keywords for your particular target audience. It may be words about sports or phrases that relate to skincare products. These experts also apply innovative tools and algorithms that help identify words people are searching for on the internet right now.<br />
<br />
Read more on this article: <a href="http://bit.ly/2p4236I">http://bit.ly/2p4236I</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-87332249807305570902017-03-29T21:21:00.000-07:002017-05-04T21:22:34.310-07:00Enjoy the Bountiful Benefits of Hiring an Experienced Online Virtual Assistant<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-TWtpKBMDBNU/WQv9LFuWPcI/AAAAAAAAAsQ/4pNEfB3Wyv4fSdJXAaPeNtKCXQbULU3fQCLcB/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://3.bp.blogspot.com/-TWtpKBMDBNU/WQv9LFuWPcI/AAAAAAAAAsQ/4pNEfB3Wyv4fSdJXAaPeNtKCXQbULU3fQCLcB/s400/1.jpg" width="400" /></a></div>
Whether you are the owner of a small-time business or a multi-million dollar company, additional help is often warranted. Instead of hiring more employees, however, virtual assistants may pose a more economical option. This type of online service is sweeping the nation and is expected to be worth $5 billion by 2018. <a href="http://www.kafedigitalmarketing.com/">Virtual assistants</a> offer many benefits that can help your business succeed, no matter its stage of development.<br />
<br />
Extra Savings<br />
<br />
When you hire more employees, you have to provide additional office equipment and space. You can save on these costs when you use a virtual assistant because he or she works from their own location and already owns the necessary equipment. This is particularly beneficial if your office space is limited or overpopulated by staff already.<br />
<br />
Read more on this article: <a href="http://bit.ly/2pGxkk5">http://bit.ly/2pGxkk5</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-91626126510910437802017-03-08T10:30:00.000-08:002017-03-17T00:41:02.382-07:00Three SEO Digital Marketing Mistakes that Your Business Cannot Afford<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-SkWZkvLVG0I/WMuS3wZ3ygI/AAAAAAAAApk/5easWMrcsdUT_JsPoQY6BSUGGehLpxq7ACLcB/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://3.bp.blogspot.com/-SkWZkvLVG0I/WMuS3wZ3ygI/AAAAAAAAApk/5easWMrcsdUT_JsPoQY6BSUGGehLpxq7ACLcB/s320/2.jpg" width="320" /></a></div>
<br />
<a href="http://www.kafedigitalmarketing.com/services/search-engine-optimization/">Search engine optimization</a> (SEO) is a powerful digital marketing tool that businesses can utilize to improve their website ranking. The higher your ranking, the more people will get to know your business. This is why marketers need to learn the ins and outs of the industry.<br />
<br />
The challenge, though, is that SEO may sound complicated to beginners. There are factors you have to understand to implement strategies successfully. Also, SEO is dynamic. It changes frequently, so digital marketers have to keep up with trends and updates.<br />
<br />
One way to build a strong strategy is to be aware of the common mistakes committed by businesses. Knowing these mistakes can help you avoid failures and create a sound strategy. Read more on this article: <a href="http://bit.ly/2nh4KBj">http://bit.ly/2nh4KBj</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-890445383210881802017-02-22T09:30:00.000-08:002017-03-17T00:39:49.156-07:00Signs Indicating You Need to Start Considering the Help of Virtual Assistant Companies<div class="separator" style="clear: both; text-align: center;">
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One clear sign that your business is expanding is the increasing amount of work you need to accomplish. While it’s an indication of growth, it can be exhausting, especially if you do almost all the work. When this happens, then it might be time to consider using a virtual assistant.<br />
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Working in a remote location, a virtual assistant can help you with various administrative tasks, such as document filing, data collection and storage. They can also provide assistance with legal and accounting work. Whatever office task you need fulfilled, a virtual assistant can be there for you. And don’t forget the invaluable help they can be with running social media campaigns and other digital marketing.<br />
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How do you know when to call <a href="http://www.kafedigitalmarketing.com/">virtual assistant companies</a> for help? Here are some signs. Read more on this article: <a href="http://bit.ly/2mnPLIq">http://bit.ly/2mnPLIq</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-18768158217737767062017-02-03T09:00:00.000-08:002017-03-15T03:06:14.259-07:00Why Local SEO Marketing Should be Your Business’s Top Priority<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-w3zRFRg5Oyw/WMkRyho2DCI/AAAAAAAAApI/ViysGaHCdxUftRiiHUsR1aJzjNnYHIuXgCLcB/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://2.bp.blogspot.com/-w3zRFRg5Oyw/WMkRyho2DCI/AAAAAAAAApI/ViysGaHCdxUftRiiHUsR1aJzjNnYHIuXgCLcB/s400/2.jpg" width="400" /></a></div>
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When you’re looking for a local business that’ll fix up your car, sell you the latest bestseller or provide food catering for your next family gathering, how do you find it? You do a little online research using a search engine. If you’ve been doing this, chances are your customers are doing it as well. They will be turning to search engines when they look for services or products that they need. <br /><br /><a href="http://www.kafedigitalmarketing.com/services/search-engine-optimization/">Local SEO marketing</a> is the key to allowing customers in your area to find you. It is a highly effective form of marketing that allows you to promote your services to your local customers at the same time they are looking for your type of business. <br /><br />The Numbers <br /><br />Out of all local searches, 50% of people who did a local search on their smartphone and 34% who did on computer or tablet visited a local store within a day. 50% of people conducting local mobile searches are looking for business information like a local address. The numbers go on, but it’s clear to see that without a local online presence, your business will not be getting the attention that it could be. Read more on this article. <a href="http://bit.ly/2lmw1Vf">http://bit.ly/2lmw1Vf</a></div>
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-31558645419910145102017-01-25T08:30:00.000-08:002017-03-15T03:04:33.834-07:00How Virtual Assistant Services Can Keep Your Business Running Smoothly<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-zw3U-4Je6jo/WMkRRQIGh4I/AAAAAAAAApE/8rM1UDliwuQltqGB26ABXFIYhQHUHnj0gCLcB/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://4.bp.blogspot.com/-zw3U-4Je6jo/WMkRRQIGh4I/AAAAAAAAApE/8rM1UDliwuQltqGB26ABXFIYhQHUHnj0gCLcB/s400/1.jpg" width="400" /></a></div>
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Running a business can be difficult, especially if the company is a start-up. Juggling everything on your own or with low numbers of staff can make things even harder. You may not want to hire another full-time employee due to time and budgets constraints, but there may be a viable solution: you can try using virtual assistant services. <br /><br /><a href="http://www.kafedigitalmarketing.com/">Virtual assistant services</a> are a rapidly developing business concept which can take some of the pressure off of you and your employees. By using virtual assistant services, you can outsource the jobs that take up a lot of time or that you don’t have the resources for without having to hire a full-time employee. <br /><br /><b>All of the Work </b><br /><br />One of the biggest benefits of using virtual assistant services is the cost saving to your business. They save you from hiring another full-time employee or possibly even more, depending on how many days a week you need covering and the amount of work that needs to be accomplished. <br /><br />By using virtual assistant services, you also do not need to pay out any of the benefits that you would usually have to pay for your own employee, including sick pay, annual leave and pension funds. Read more from this blog. <a href="http://bit.ly/2kANCEV">http://bit.ly/2kANCEV</a></div>
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-20304005244715709272016-12-19T11:20:00.001-08:002016-12-19T11:20:17.196-08:00SEO Companies Know the Tried-and-Tested Ways to Rank Your Content<img src='https://d5k6iufjynyu8.cloudfront.net/uploads/KafeLLCPA-1481879278-2.jpg'/><br/>You’ve probably heard the saying “content is king,” but there’s a bit more to it than that. Churning out a multitude of content isn’t enough in today’s world to get your website noticed. You need to produce quality content, and that content needs to be optimized for search engines. <br/><br/> SEO companies understand this very well, and they are always on top of the ever-shifting key factors that get your online content noticed. <br/><br/> Read more from this blog.<br/><a href="http://bit.ly/2hEhdx6">http://bit.ly/2hEhdx6</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-1329729786211773092016-12-16T09:15:00.001-08:002016-12-16T09:15:27.509-08:00Social Media Optimization is Crucial for The Success of Your Business<img src='https://d5k6iufjynyu8.cloudfront.net/uploads/KafeLLCPA-1481878047-1.jpg'/><br/>If you want your business to succeed, it’s no longer a choice as to whether you’ll have a presence on social media or not: you simply must be there. Social media marketing companies know all too well that investing in social can pay off hugely. The benefit of driving targeted traffic to your website is just the beginning; there’s so much more. <br/><br/> Read more from this blog.<br/><a href="http://bit.ly/2hEd1gR">http://bit.ly/2hEd1gR</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-70896162512702697982016-11-30T10:30:00.000-08:002017-01-06T01:54:26.558-08:003 Advanced Social Media Marketing Tips<div style="text-align: justify;">
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If you want to take your social
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links to content and wait for the traffic to follow. These 3 advanced tips will
give you an edge over your competition.</div>
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<b style="mso-bidi-font-weight: normal;">Use Hashtags to Build Communities</b></div>
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<br /></div>
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Despite what some people have
mistakenly said, professional social media marketing companies know very well
that hashtags are alive and well. Hashtags help users find relevant content and
can be used to improve your brand through the building of loyal communities.</div>
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<br /></div>
<a name='more'></a><div class="MsoNormal" style="line-height: normal; text-align: justify;">
<b style="mso-bidi-font-weight: normal;">A/B Testing</b></div>
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Instead of posting your content
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multiple times, spread out over a month or longer. When doing so, be sure to
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kind of wording that resonates best with your target market, create variations
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<br /></div>
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Whether it’s Google+ Communities,
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on joining a group of like-minded people or companies in your same industry.
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your expertise and demonstrate your authority.</div>
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<div class="MsoNormal" style="line-height: normal; text-align: justify;">
It takes more than just
publishing content on your social media channels and then waiting for droves of
converting customers to come pouring in. Be sure to include the tips above to
lift your game above the rest.</div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-43553540659886141232016-11-21T09:41:00.000-08:002017-01-06T01:46:11.090-08:00Focusing on Local SEO Is More Important Than Ever<div style="text-align: justify;">
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table.MsoNormalTable
{mso-style-name:"Table Normal";
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<div class="MsoNormal" style="line-height: normal; text-align: justify;">
If you own a business and run it
from a specific location, local SEO is going to be a huge part of your success
or failure. Since Google released its Pigeon update, local SEO has become
increasingly important, and doing it properly is a huge factor for where your
business will rank in the search engines.</div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<a href="http://www.kafedigitalmarketing.com/about-us/">SEO companies</a> in Philadelphia are
extremely aware of the importance of local SEO, and here are some of the
methods they might employ to improve your local business’s place in the search
engines.</div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br />
<a name='more'></a></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Use Location Specific Keywords</b></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
The use of keywords that specify
your location is very important, and they should be used throughout your
website so that search engines clearly know where you’re located. As part of
this effort, location keywords can also be used in page titles.</div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Include Website Copy That Specifies Local Area Information</b></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
You can boost your local search
visibility further by listing what part of town you’re located in, what parks
are nearby, what stores are around you, or any other information that can help
your customers find you.SS</div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
Local SEO is becoming more and
more important, daily, and you don’t want your business to be left behind by
not paying attention to it. If you’re in Philadelphia, or anywhere else for
that matter, be sure to consult an SEO company that can help you boost your
chances of being seen, locally.</div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-30029370131363160112016-10-13T08:20:00.001-07:002016-10-13T08:20:23.401-07:00The Power of Color in Website Designing and How to Use It Effectively<img src='https://d5k6iufjynyu8.cloudfront.net/uploads/KafeLLCPA-1476091342-2.jpg'/><br/>A website banks heavily on images to grab people’s attention. Being so visual, the design should be able to reflect what the business is all about in an appealing way. This is where the power of color comes in. Colors affect a consumer’s psychology by influencing their emotions and actions. For instance, if you always feel joy when you see the color yellow, then your mood may lift when you see a website in that shade. Understanding the effects of different colors in website designing will help you market your products and services better. <p> Blue <p> Blue is a popular color choice in website design because it promotes trustworthiness, peace, and calm. If you want your customers to feel serene and relaxed when visiting your site, as well as cultivate their trust, this color is an effective tool toward those goals. Read more from this blog.<br/><a href="http://bit.ly/2dq1zmh">http://bit.ly/2dq1zmh</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-41808794011986923302016-10-11T08:05:00.001-07:002016-10-11T08:05:32.122-07:00Three Musts for Using Social Media Optimization to Boost Your Business<img src='https://d5k6iufjynyu8.cloudfront.net/uploads/KafeLLCPA-1476090461-1.jpg'/><br/>Consumers are now turning to social media such as Facebook, Twitter, Instagram, and blog sites to find and buy products or services. As a business owner, it should be your goal to not only reach these potential customers but to meet their wants and needs. You can do this by implementing an effective social media optimization strategy. <p> In a nutshell, social media optimization is a process of crafting content on your site in a way that maximizes its searchability and accessibility on social media networks. If potential consumers can find your content with ease, they will be able to know more about your business. And should they like what they see, they can share it with their friends, expanding your market reach. When applying social media optimization, you should be strategic in creating content. Read more from this blog.<br/><a href="http://bit.ly/2dQWtTE">http://bit.ly/2dQWtTE</a>Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0tag:blogger.com,1999:blog-3660148944888333425.post-23813787653181401132016-09-28T10:13:00.001-07:002016-10-04T19:13:14.290-07:00Anonymoushttp://www.blogger.com/profile/00741714304507927141noreply@blogger.com0