Link
building involves acquiring backlinks that point to your site. These
links make up one of the factors search engines consider when ranking
a site, and are thus important components of an SEO strategy. Given
this, one thing to keep in mind about link building is that search
engines look not only at the number of backlinks, but at the quality
of the links as well. In fact, more weight is placed on quality
links, than on a high number of links.
Quality
links are usually those coming from a large, reputable site, or from
sites that are relevant to yours. It is better to gain links from
these sites than having a number of links from blogs or small-scale
sites.
As
they remain an important ranking signal in search engine algorithms,
links should not be disregarded. Some experts believe, though, that
their benefits go beyond this. Quality links can also improve brand
exposure, and foster relationships with other respected sites.
Links
also serve to promote your site, and thus your brand. When your site
is linked, it has the effect of a confidence vote, which enhances
your reputation and credibility. This can be achieved only with
quality links, however, which you can develop with the help of SEO
experts.
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