When done right, social
media marketing can bring more potential customers or clients knocking at your
doorstep—provided that you avoid the following mistakes:
·
Quantity over quality. What is the use of a thousand fans when none of
them would fill your pocket? Instead of wasting effort on empty numbers, focus
on supporters who engage with your posts and you’ll certainly get better
returns.
·
Posting irrelevant content. People do not waste time reading boring and uninspiring
content. You may feel the pressure of regularly posting, but
if you give the impression that you have nothing useful to share, they’re less
likely to care about what you have to say the next time.
·
Lacking brand
personality. People have to feel that
there’s a person behind that business account and not merely a robot which
publishes template posts. So you better interact.
·
Not converting followers to
customers.
You already have your prospect market. All it takes is a little effort to get
them to buy. Study their profile and produce content that calls them to
purchase your product—subtly. A thousand likes is useless if it doesn’t bring
you money.
·
Lack of focus. You don’t have to be on
Twitter, Pinterest, Facebook, or Google at the same time. Use only where you
can be consistently present. Strengthening your presence in one platform will
yield better results than when you have diverse yet weak online presence.
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