If you want to take your social
media marketing game to the next level, you need to do more than simply post
links to content and wait for the traffic to follow. These 3 advanced tips will
give you an edge over your competition.
Use Hashtags to Build Communities
Despite what some people have
mistakenly said, professional social media marketing companies know very well
that hashtags are alive and well. Hashtags help users find relevant content and
can be used to improve your brand through the building of loyal communities.
A/B Testing
Instead of posting your content
once on your social channels and then forgetting about it, be sure to post it
multiple times, spread out over a month or longer. When doing so, be sure to
use a different title or lead-in copy to see what works best. Once you know the
kind of wording that resonates best with your target market, create variations
of that same type of wording for the next round of content you share.
Join Communities
Whether it’s Google+ Communities,
Facebook Groups, Twitter Chats, or LinkedIn Groups, you’d be silly to miss out
on joining a group of like-minded people or companies in your same industry.
Not only can you build connections with influencers, but you can also share
your expertise and demonstrate your authority.
It takes more than just
publishing content on your social media channels and then waiting for droves of
converting customers to come pouring in. Be sure to include the tips above to
lift your game above the rest.
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