Facebook Business

Do you measure your customer acquisition cost?

Firstly, let’s establish what I mean by ‘customer acquisition cost’ (CAC). Basically, it is your total cost of sales/marketing for a set period of promotion divided by the number of new clients you acquired during this period.

So, if you spent $1,500 in total and gained 20 new customers, your CAC would be $75 per new client.

You should be measuring your return on investment (ROI) and ROI per customer. This means you also need to measure your CAC to know if you are earning enough to cover the costs to acquire new customers.

Promotional activity on the web can be measured accurately. A potential client can be followed on their journey from clicking on the search results or ads to becoming a buyer. If you would like to know more, just contact us for a consultation.

Visit our website: http://www.kafedigitalmarketing.com

Facebook Personal

Do you measure your customer acquisition cost?

Customer acquisition cost is measured by dividing your total marketing/sales spend during a set period, or a particular promotion, divided by the number of new customers who became buyers. 

So, if your total spend was $500 and that resulted in 5 new customers then your customer acquisition cost (CAC) is $100 per new customer. Of course, all successful businesses know their CAC. Do you?

Before you start your next promotional drive, you may wish to measure the CAC on your last promotion. You may be surprised… or worried! 

Luckily, promotional activity on the web can be accurately measured. That allows you to see what works and what is a waste of time and money.

Interested in knowing more? Email me at cheryl@kafedigitalmarketing.com

LinkedIn Personal

SEO is a complex process, indeed. Google has over 200 ranking factors!

Plenty of research is being conducted quarterly and yearly by dierent organizations to understand Google’s ranking factors. Here are some of the ndings from a recent study:

1. Between the top 3 and 20th position in Google search results, there is a 45% dierence in content length.

2. Between the 1st and 10th positions, there is a 10,000 dierence in referring domains. 

Content and backlinks are extremely important in SEO

Reach out to me if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will aect your bottom line

Facebook Personal

Lots of research are being conducted quarterly and yearly by dierent organizations to understand Google’s ranking factors. Here are some of the ndings from a recent study:

1. Between the top 3 and 20th position in Google search results, there is a 45% dierence in content length.

2. Between the 1st and 10th positions, there is a 10,000 dierence in referring domains.

Not many SEO providers can address these technicalities. This underscores the importance of getting an independent SEO marketing consultant to perform an SEO Audit and to point you to a capable SEO provider.

Reach out to me to learn more. 

Facebook Business

Why would you use ‘Remarketing’?

The reason for remarketing is that you want to nd those consumers whom you know are interested in your service or product because they visited your website. When someone visits your site, remarketing allows you to follow them around as they continue to search and then position your ads right in front of them. They are constantly reminded of your  business!

1. It works! Those buyers who click on your remarketing ad are twice as likely to buy! (Wordstream) 

2. It’s great for your brand — as buyers are gently reminded of your service/product and develop trust in your business.

3. Retargeted customers are 3 times more likely to click on re-seeing your ad than customers who haven’t visited your website. 

4. 3 out of 5 US consumers said they noticed ads popping up from sites they had previously visited.

5. Everyone knows Kimberly-Clark a multinational that produces paper-based products. Well, they see a 50-60% higher conversion rate among retargeted customers! 

https://support.google.com/adwords/answer/2453998?hl=en

Kafe Digital Marketing can help you. Visit our website:
http://www.kafedigitalmarketing.com.

https://support.google.com/adwords/answer/2453998?hl=en

LinkedIn Business

A Simple Digital Marketing Success Story: Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
Goal: Their aim was to grow their brand and to generate more leads.
Result: 60,000 extra cars sold in the last three years. That’s a huge success! 

How did they do it

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and and out where their potential customers were and the best time to place an ad in front of them.

Maybe you have tried Facebook boosted posts to promote your brand? Please share your story here

LinkedIn Personal

A Simple Digital Marketing Success Story: The Girl Scouts and Twitter

The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community. 

The Goal: To increase downloads of their mobile app. The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?

1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Have you used Twitter to download your business app? Was it a success?

Twitter Personal

Do you use Twitter App Cards to sell your business? It works like a dream!

Facebook Business

Two Simple Digital Marketing Success Stories that You Can Copy

1. Dacia, the European Car Maker, used Facebook boosted posts in a promotional campaign to increase their brand and drive new leads. Using stats taken from testing ads posted at dierent times they worked out the best time and place to place their ads. 

What was the result? A massive increase in their brand awareness and 60,000 extra cars sold in the last three years!

2. The Girl Scouts and Twitter. The Girl Scouts wanted to ensure that the local community knew where to nd their local Scout Rep so they could buy cookies. So, they decided to increase the number of downloads of their Girl Scout Cookie Finder mobile app. They used Twitter and Tweeted a picture of their delicious cookies with their app. 

Bingo! The app was downloaded straight from their Tweet. Simple!

Facebook Personal

Two Easy Digital Marketing Techniques You Can Copy…

1. Drive the download of your business app using Twitter.

Add images of your product or service to a Twitter App Card. This will give potential customers a visual of what your app has to oer. They can also download your app straight from the tweet

The Girl Scouts used this method and got nearly 20k extra app downloads

2. Increase your brand awareness using Facebook boosted posts. 

Using Facebook allows you the advantage of gathering excellently detailed stats on the best time and place to place your ads by trialing a few small campaigns. Once you have the info, you can put your ads right in front of your potential buyers.

Dacia, the European carmaker, did this to boost their brand. Was it successful? Their brand awareness skyrocketed and they sold an extra 60,000 cars in the last three years!

LinkedIn Personal

Keyword Research allows you to gain intelligence on the actual words potential customers are typing and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO campaign.

Keyword Research is a crucial process for any successful SEO campaign. Connect with us to learn more.

Cheryl Henderson-Khalid
http://www.kafedigitalmarketing.com

Facebook Business

How do you determine what your potential customers are typing in Google Search? If you have no idea what terms they are searching for then you don't know what keywords to use for your optimization.

Keyword Research allows you to gain intelligence on the actual words potential customers are searching and how big the monthly trac is for those search terms. It also allows you to know what keywords to target for your SEO campaign.

Using Keyword Research ensures a targeted SEO campaign. Reach out to us to learn more: cheryl@kafedigitalmarketing.com

3 Advanced Social Media Marketing Tips

If you want to take your social media marketing game to the next level, you need to do more than simply post links to content and wait for the traffic to follow. These 3 advanced tips will give you an edge over your competition.

Use Hashtags to Build Communities

Despite what some people have mistakenly said, professional social media marketing companies know very well that hashtags are alive and well. Hashtags help users find relevant content and can be used to improve your brand through the building of loyal communities.

Unleashing Business Potential with Social Media

Social media channels like Facebook and Twitter are truly powerful in their ability to link people and brands together. These accounts are not just methods for communication, but they can actually help businesses get a deeper understanding on the thoughts and feelings of their target market.

Make Your Content Matter

Whenever you create an article or post an image on your social media accounts, remember that you are the voice of your business. People will identify your brand through those accounts, and you need to get these websurfers engaged as often as possible. Do your research and create posts that are up-to-date and informative. Make your posts funny, inspirational, or motivating. Ensure that your work is original, and always be open to comments from the public.  

Why Social Media Marketing Is Good for Your Brand

Any good business owner knows that you must use all the outlets you can to improve your sales. In that vein, social media marketing (SMM) companies can give your brand a leg up in terms of gaining readership or a solid consumer base by using effective tactics to make your business go viral. 

Social Media Optimization Required After Facebook Algorithm Change

Just because something is small doesn’t mean it’s insignificant. Take, for instance, the 28 million small businesses across the country. According to 2013 statistics, small businesses employ about 50% of the working population and are responsible for creating about 65% of all new jobs since 1995.

Of course, small businesses like chiropractic clinics don’t have big-corporation budgets when it comes to advertising. Luckily, establishments have used social media as a cost-effective way of building an audience and a customer base.

But, if you have been reading the news lately, you have probably heard that Facebook has changed its algorithm yet again, giving even higher priority to posts from friends and family, thus pushing branded content further down the timeline. For smaller businesses that utilize Facebook for marketing, this is no small matter. 

http://www.kafedigitalmarketing.com/social-media-optimization-required-facebook-algorithm-change/

Social Media Marketing: The New Frontier

Internet users all across the world create and interact through online social media accounts. Sites like Facebook and Twitter have frequently been labeled as distractions for workers. But recently, social media marketing companies have proved that they do in fact generate tangible value for companies.

Making the Most of Social Media

In today’s world, social media has done more than just connect people to each other no matter what part of the world they are in. It is only natural for companies to also take their business to various social media platforms to reach their target market; however, making use of social media platforms is more than just posting something.

Make the Most of Social Media Marketing

The companies that are out spreading their message on Facebook, Twitter, Instagram, and the other social media platforms are the ones that are leading the market. Gaining exposure through social media is a win-win for businesses since there is a relatively low cost to entry and you can reach out to a wide audience in a short amount of time. As your loyal customers and brand followers begin to talk about your brand online, you will gain a loyal following. Converting these followers to customers is one of the final stages of carefully coordinated social media marketing.

Are You Unleashing the Power of Social Media?

Social media is playing a more important role in marketing than ever before due to the fact that millennials and other young professionals are turning to social media for more and more of their news, entertainment and education. Finding leads on social media is a great way to generate traffic to your site since you can target customers based off of the preferences that are listed in their profiles. For a fraction of the cost of other advertising methods, you can reach people who will most likely have a connection or need for your product or service.