Dacia is one of Europe’s fastest growing car brands.
Goal: Their aim was to grow their brand and to generate more leads.
Result: 60,000 extra cars sold in the last three years. That’s a huge success!
How did they do it
1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and and out where their potential customers were and the best time to place an ad in front of them.
Maybe you have tried Facebook boosted posts to promote your brand? Please share your story here
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