The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app. The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!
How did they do it?
1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!
Have you used Twitter to download your business app? Was it a success?
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