Monday, April 20, 2015

Effective Social Media Optimization Requires Authenticity to Succeed

To truly have a successful social media optimization campaign, one of the values you must uphold is authenticity. You must present an authentic image on social media, with inputs that are real, meaningful, and helpful. To practice authenticity is to have an equally genuine voice on social media, which will serve as your online identity that is aligned with your brand’s mission and values.

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