“If I had asked people what they wanted, they would have said faster horses.”
This quote has been commonly attributed to Henry Ford, but he never really said it. Regardless, this brings to light a handicap of social media.
Businesses left and right are following the public into the realm of social media hoping to hit the mother lode. One of the aims of businesses in being present in social media is to get immediate feedback and a more personal interaction with their market. However, should they believe all the signals they get from these platforms?