Saturday, January 24, 2015

Faster Horses and Social Media

If I had asked people what they wanted, they would have said faster horses.”

This quote has been commonly attributed to Henry Ford, but he never really said it. Regardless, this brings to light a handicap of social media.

Businesses left and right are following the public into the realm of social media hoping to hit the mother lode. One of the aims of businesses in being present in social media is to get immediate feedback and a more personal interaction with their market. However, should they believe all the signals they get from these platforms?

Friday, January 23, 2015

Philadelphia SEO Company: Five PR Strategies You Can Count on in 2015

SEO companies in Philadelphia, such as KAFE Digital Marketing, can help you track down and bring to fore positive reviews about your company while creating positive content to draw your audience closer. This could be done by sharing links of the reviews and PR pieces on your business’s official social media pages.

Wednesday, January 21, 2015

Simple Social Media Optimization Tips: How to Effectively Use Twitter

In particular, Twitter is a great place to start your social media optimization campaign. After all, the social media giant has thousands upon thousands of unique monthly users, which pretty much guarantees that your target market is on it. If you aren’t exactly well-versed with the ins and outs of Twitter, here are a few tips from trusted social media marketing companies like KAFE, Inc.

Monday, January 12, 2015

SEO: Importance of Link Building

Link building involves acquiring backlinks that point to your site. These links make up one of the factors search engines consider when ranking a site, and are thus important components of an SEO strategy. Given this, one thing to keep in mind about link building is that search engines look not only at the number of backlinks, but at the quality of the links as well. In fact, more weight is placed on quality links, than on a high number of links.