Saturday, April 16, 2016

How to Boost Your Natural Healthcare Practice's Website with Image SEO

Search engines are constantly updating their algorithms in order to reflect on the changing habits of consumers. Recent studies have shown that consumers using desktop and laptop computers have different search habits than those who use mobile devices such as smartphones and iPads to do their website browsing. To boost your healthcare service company’s rankings, an SEO company in Philadelphia can use images that you provide to help increase traffic and boost conversions from people who visit your mobile website. Types of Images to Use for SEO As a provider of natural and alternative healthcare services, you may get a lot of questions about what you do. In many cases, a photo is a better descriptor than a long paragraph of words. Use images that show the essence of your services, such as a foot reflexology treatment or a chiropractic adjustment.

Friday, April 15, 2016

Four Most Common Myths about Social Media Optimization and Marketing

For most brands, resisting social media marketing is futile. There are millions of people who create content for the Internet each day, and your customers are using it almost every second of every day. Your competitors are using it, and you aren’t, you should be. There are a number of myths out there about social media marketing, however, and some businesses find themselves falling for these myths.If you are considering ramping up your social media presence for your company, keep these common myths in mind: Myth 1 – Social Media is Free Social media, in itself, is free. All you have to do is sign your business up for a Facebook page and you’re ready to start. The problem here, however, is that many business owners do not have the time to manage their social media platforms efficiently.