Wednesday, July 27, 2016

Why Social Media Marketing Is Good for Your Brand

Any good business owner knows that you must use all the outlets you can to improve your sales. In that vein, social media marketing (SMM) companies can give your brand a leg up in terms of gaining readership or a solid consumer base by using effective tactics to make your business go viral. 

Tuesday, July 19, 2016

SEO: The Yellow Pages of the Internet

Search Engine Optimization has been a marketing technique that, though only a few decades old, has emerged as the number one method of gaining any sort of traction online. In fact, no matter how hard you try to improve your brand, the only way to get it out there is by properly setting up your business's website and engaging SEO. Much like being listed on the Yellow Pages, being on top of the search engine page results for a particular keyword will do wonders for your business. But how do you go about doing that? Here are some ways to optimize your business for the web. 

Thursday, July 14, 2016

Good Website Designing Takes More than Just Slick, Pretty Graphics

According to the American Chiropractic Association, there are about 60,000 practicing chiropractors in the country. If you are among them, you are up against a lot of competition.

In such a crowded field, being seen is the first step to building a thriving practice. These days, though, people don't look up chiropractors in the Yellow Pages: they look online. Hence, having a website is no longer just a plus, but a bonafide necessity.

Of course, posting a website isn’t all about slick graphics and pretty pictures--though they don’t hurt. Good website designing is the result of many different factors.


You shouldn’t commission a website just for the sake of having one--it’s a waste of money and time. Rather, have a clear business objective before starting a website. Everything on the site will therefore serve this purpose. 

Tuesday, July 12, 2016

Social Media Optimization Required After Facebook Algorithm Change

Just because something is small doesn’t mean it’s insignificant. Take, for instance, the 28 million small businesses across the country. According to 2013 statistics, small businesses employ about 50% of the working population and are responsible for creating about 65% of all new jobs since 1995.

Of course, small businesses like chiropractic clinics don’t have big-corporation budgets when it comes to advertising. Luckily, establishments have used social media as a cost-effective way of building an audience and a customer base.

But, if you have been reading the news lately, you have probably heard that Facebook has changed its algorithm yet again, giving even higher priority to posts from friends and family, thus pushing branded content further down the timeline. For smaller businesses that utilize Facebook for marketing, this is no small matter.