LinkedIn Business

A Simple Digital Marketing Success Story: Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
Goal: Their aim was to grow their brand and to generate more leads.
Result: 60,000 extra cars sold in the last three years. That’s a huge success! 

How did they do it

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and and out where their potential customers were and the best time to place an ad in front of them.

Maybe you have tried Facebook boosted posts to promote your brand? Please share your story here

LinkedIn Personal

A Simple Digital Marketing Success Story: The Girl Scouts and Twitter

The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community. 

The Goal: To increase downloads of their mobile app. The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?

1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Have you used Twitter to download your business app? Was it a success?

Twitter Personal

Do you use Twitter App Cards to sell your business? It works like a dream!

Facebook Business

Two Simple Digital Marketing Success Stories that You Can Copy

1. Dacia, the European Car Maker, used Facebook boosted posts in a promotional campaign to increase their brand and drive new leads. Using stats taken from testing ads posted at dierent times they worked out the best time and place to place their ads. 

What was the result? A massive increase in their brand awareness and 60,000 extra cars sold in the last three years!

2. The Girl Scouts and Twitter. The Girl Scouts wanted to ensure that the local community knew where to nd their local Scout Rep so they could buy cookies. So, they decided to increase the number of downloads of their Girl Scout Cookie Finder mobile app. They used Twitter and Tweeted a picture of their delicious cookies with their app. 

Bingo! The app was downloaded straight from their Tweet. Simple!

Facebook Personal

Two Easy Digital Marketing Techniques You Can Copy…

1. Drive the download of your business app using Twitter.

Add images of your product or service to a Twitter App Card. This will give potential customers a visual of what your app has to oer. They can also download your app straight from the tweet

The Girl Scouts used this method and got nearly 20k extra app downloads

2. Increase your brand awareness using Facebook boosted posts. 

Using Facebook allows you the advantage of gathering excellently detailed stats on the best time and place to place your ads by trialing a few small campaigns. Once you have the info, you can put your ads right in front of your potential buyers.

Dacia, the European carmaker, did this to boost their brand. Was it successful? Their brand awareness skyrocketed and they sold an extra 60,000 cars in the last three years!