Social media is a great tool to promote your product. The problem is that it can be difficult to use without training. Here are a couple of common social media optimization mistakes, and how to fix them:
You Do Too Little – The top mistake that many businessmen make is that they seldom update their account, and only makes a post when a special event or promo is happening. Your goal is to accumulate an audience, and updating once or twice a month won’t get you there. Regularly create and share content to keep your readers interested. Make a few instructional videos, write some blogs, and start a simple contest every once in a while.
You Do Too Much – While there are people who do too little, there are also some who do way too much. Updating as frequently as possible is good, but make sure that with each update you are giving your audience something new. Repeating your earlier content and repackaging it doesn’t really count as interesting and insightful. Take some time to think about what you should say and make sure that it is valuable. There should be a balance of quality and quantity in your posts.
These are just two of the more common ones. There are more possible mistakes to make. Avoid them by hiring professional help.