When done right, social media marketing can bring more potential customers or clients knocking at your doorstep—provided that you avoid the following mistakes:
· Quantity over quality. What is the use of a thousand fans when none of them would fill your pocket? Instead of wasting effort on empty numbers, focus on supporters who engage with your posts and you’ll certainly get better returns.
· Posting irrelevant content. People do not waste time reading boring and uninspiring content. You may feel the pressure of regularly posting, but if you give the impression that you have nothing useful to share, they’re less likely to care about what you have to say the next time.
· Lacking brand personality. People have to feel that there’s a person behind that business account and not merely a robot which publishes template posts. So you better interact.
· Not converting followers to customers. You already have your prospect market. All it takes is a little effort to get them to buy. Study their profile and produce content that calls them to purchase your product—subtly. A thousand likes is useless if it doesn’t bring you money.
· Lack of focus. You don’t have to be on Twitter, Pinterest, Facebook, or Google at the same time. Use only where you can be consistently present. Strengthening your presence in one platform will yield better results than when you have diverse yet weak online presence.