If you want to take your social media marketing game to the next level, you need to do more than simply post links to content and wait for the traffic to follow. These 3 advanced tips will give you an edge over your competition.
Use Hashtags to Build Communities
Despite what some people have mistakenly said, professional social media marketing companies know very well that hashtags are alive and well. Hashtags help users find relevant content and can be used to improve your brand through the building of loyal communities.
Instead of posting your content once on your social channels and then forgetting about it, be sure to post it multiple times, spread out over a month or longer. When doing so, be sure to use a different title or lead-in copy to see what works best. Once you know the kind of wording that resonates best with your target market, create variations of that same type of wording for the next round of content you share.
Whether it’s Google+ Communities, Facebook Groups, Twitter Chats, or LinkedIn Groups, you’d be silly to miss out on joining a group of like-minded people or companies in your same industry. Not only can you build connections with influencers, but you can also share your expertise and demonstrate your authority.
It takes more than just publishing content on your social media channels and then waiting for droves of converting customers to come pouring in. Be sure to include the tips above to lift your game above the rest.