If you own a business and run it from a specific location, local SEO is going to be a huge part of your success or failure. Since Google released its Pigeon update, local SEO has become increasingly important, and doing it properly is a huge factor for where your business will rank in the search engines.
SEO companies in Philadelphia are extremely aware of the importance of local SEO, and here are some of the methods they might employ to improve your local business’s place in the search engines.
Use Location Specific Keywords
The use of keywords that specify your location is very important, and they should be used throughout your website so that search engines clearly know where you’re located. As part of this effort, location keywords can also be used in page titles.
Include Website Copy That Specifies Local Area Information
You can boost your local search visibility further by listing what part of town you’re located in, what parks are nearby, what stores are around you, or any other information that can help your customers find you.SS
Local SEO is becoming more and more important, daily, and you don’t want your business to be left behind by not paying attention to it. If you’re in Philadelphia, or anywhere else for that matter, be sure to consult an SEO company that can help you boost your chances of being seen, locally.